ABOUT


Sarah Auches (they/she) is a graphic designer based in St. Louis, MO // Kiikaapoi land. Their design work centers on research-driven identities, type design, and experimental motion. They are passionate about critical practices that work for resistance and joy. 

Currently pursuing a BA in Design with a Communication Concentration from the Sam Fox School of Design & Visual Arts. Open to freelance opportunities. Always excited to learn and build new things together!




WRITING


Imagining the Homeland
ANXIETY & EMPIRE, 2021

The Grid & Systems of Control
DESIGN & CAPITAL, 2021




BRAND POSITION + IDENTITY, 2022

TALISMAN





Typefaces
COCHIN, LINOTYPE
TT NORMS MONO, TYPETYPE

Process
RESEARCH REPOSITORY
Wordmark, logo, identity and concept for Talisman, a queer astrology-themed bar located in the South of Market (SoMa) neighborhood in San Francisco, California.

Inspired by Clarisse Monahan’s article The rise of queer astrology, Talisman’s brand imagines a cocktail bar space dedicated to the fluidity, magic and lore of the zodiac. The print identity extends through the logic of a celestial sphere, with the rich textures of manuscript illustrations and a distinctive set of toned paper grounding the system in a timeless sense of mystery. 






Custom logo drawn to complement the square serifs and contrast of the wordmark, establishing the loose symmetry of the brand system.





Two-paneled poster design acting as a basic astrology chart for patrons of the bar. The square format alludes to the symmetry of the horoscope, while astrological sign illustrations (sourced from a 15th century manuscript) extend the rich image system of the identity.

Apparel designs featuring cheeky astrology-based text take advantage of the brand’s strong typographic foundation, playfully extending the identity system for the bar’s patrons. 
Bandana design brings together all elements of the brand system to create a unique giveaway product for guests at the bar.