TALISMAN




Wordmark, logo, identity and concept for Talisman, a queer astrology-themed bar located in the South of Market (SoMa) neighborhood in San Francisco, California.
Inspired by Clarisse Monahan’s article The rise of queer astrology, Talisman’s brand imagines a cocktail bar space dedicated to the fluidity, magic and lore of the zodiac. The print identity extends through the logic of a celestial sphere, with the rich textures of manuscript illustrations and a distinctive set of toned paper grounding the system in a timeless sense of mystery.
Inspired by Clarisse Monahan’s article The rise of queer astrology, Talisman’s brand imagines a cocktail bar space dedicated to the fluidity, magic and lore of the zodiac. The print identity extends through the logic of a celestial sphere, with the rich textures of manuscript illustrations and a distinctive set of toned paper grounding the system in a timeless sense of mystery.



Custom logo drawn to complement the square serifs and contrast of the wordmark, establishing the loose symmetry of the brand system.




Two-paneled poster design acting as a basic astrology chart for patrons of the bar. The square format alludes to the symmetry of the horoscope, while astrological sign illustrations (sourced from a 15th century manuscript) extend the rich image system of the identity.


Apparel designs featuring cheeky astrology-based text take advantage of the brand’s strong typographic foundation, playfully extending the identity system for the bar’s patrons.

Bandana design brings together all elements of the brand system to create a unique giveaway product for guests at the bar.
