ABOUT


Sarah Auches (they/she) is a graphic designer based in St. Louis, MO // Kiikaapoi land. Their design work centers on research-driven identities, type design, and motion. They are passionate about critical practices that work for resistance and joy. 

Currently developing TheyType with Allen’s Cruz and pursuing a BA in Communication Design from the Sam Fox School of Design & Visual Arts. Open to freelance opportunities. Always excited to learn and build new things together!




WRITING


Imagining the Homeland
ANXIETY & EMPIRE, 2021

The Grid & Systems of Control
DESIGN & CAPITAL, 2021




BRAND POSITION + IDENTITY, 2022

TALISMAN





Typefaces
COCHIN, LINOTYPE
TT NORMS MONO, TYPETYPE

Process
RESEARCH REPOSITORY
Wordmark, logo, identity and concept for Talisman, a queer astrology-themed bar located in the South of Market (SoMa) neighborhood in San Francisco, California.

Inspired by Clarisse Monahan’s article The rise of queer astrology, Talisman’s brand imagines a cocktail bar space dedicated to the fluidity, magic and lore of the zodiac. The print identity extends through the logic of a celestial sphere, with the rich textures of manuscript illustrations and a distinctive set of toned paper grounding the system in a timeless sense of mystery. 






Custom logo drawn to complement the square serifs and contrast of the wordmark, establishing the loose symmetry of the brand system.





Two-paneled poster design acting as a basic astrology chart for patrons of the bar. The square format alludes to the symmetry of the zodiac, while astrological sign illustrations (sourced from a 15th century manuscript) extend the rich image system of the identity.

Apparel designs featuring cheeky astrology-based text take advantage of the brand’s strong typographic foundation, playfully extending the identity system for the bar’s patrons.